AC/DC Announces PWR/UP Pop-Ups for Every City on 2026 North American Tour
In a move that will thrill longtime fans, AC/DC has announced that official PWR/UP Pop-Ups will appear in every city on the band’s 2026 North American stadium tour leg. This news expands on earlier pop-up experiences from previous tour stops and gives fans dedicated pre-show destinations to gather, shop, and build anticipation before the thunder hits the stage.
These aren’t just quick merch tables. The AC/DC PWR/UP Pop Ups are temporary, immersive fan experiences that “pop up” for just two days per city—the day before each concert and on show day. Free and open to all fans (no ticket required for general entry), they function as celebratory hubs where attendees can connect with fellow devotees, explore exclusive offerings, and get “PWRD/UP” in true AC/DC style before heading to the stadium for the live show.
Each pop-up features a curated mix of exclusive merchandise, including limited-edition apparel, accessories, posters, and collectibles, many created specifically for the tour and unavailable elsewhere. City-specific event shirts and posters go on sale early at the pop-ups (one day before general online or stadium availability). Themed food and drink menus with specialty items and collectible cups appear at select locations, while iconic tour props, custom visuals, and interactive photo moments (including a mock stage setup with a replica Angus Young guitar) provide memorable backdrops.
Fans can enter to win a guitar signed by Angus Young, concert tickets, merch prize packs, VIP bags, and even a brand-new AC/DC-themed Stern Pinball machine at U.S. stops. At select cities, local School of Rock house bands may perform, and radio partners help amplify the energy.
A special PWR/UP Fan Preview event in each city lets 100 randomly selected registered fans enter early alongside press and guests for a free exclusive gift. Registration is available at pwruptour.acdc.com, the central hub for city-specific locations, hours, menus, merch updates, and announcements.
These pop-ups tie directly into the ongoing Power Up Tour, supporting AC/DC’s 2020 album Power Up (which reached No. 1 in 21 countries). The tour has already delivered sold-out stadium shows across multiple continents since launching at Power Trip in 2023. The 2026 North American leg (with support from The Pretty Reckless on many dates) runs from mid-July through late September, hitting major venues including Bank of America Stadium in Charlotte, Ohio Stadium in Columbus, Mercedes-Benz Stadium in Atlanta, and wrapping with two nights in Philadelphia.
Pop-up locations vary by city and will often appear at Hard Rock Cafes, breweries, music halls, or unique local spots. The concept builds on earlier 2025 experiences, such as the “High Voltage Dive Bar” pop-up that kicked off the U.S. tour in Minneapolis.
For a band renowned for its raw live power and fiercely loyal fanbase, these pop-ups represent a smart way to extend the experience beyond the stage lights. They offer both practical perks (early access to exclusive gear) and communal moments that capture the spirit of an AC/DC show—loud, fun, and unforgettable.
Whether you’re hunting limited merch, snapping photos with tour props, or simply soaking in the pre-show atmosphere with other devotees, the PWR/UP Pop-Ups promise to deliver another jolt of that signature AC/DC energy.
